This artistic campaign for IDFA 2020 uncovers the unique beauty of our tears under the microscope, delivering the message that every tear tells a different story. IDFA explores the depths of human emotion through their documentary films. The campaign show just how real and beautiful those emotions are.

Director / DOP / Editor: Richard Hu
Photography: Maurice Mikkers

Production Company: Pi Studios
Producer : Ekaterina Golovkina

Agency: We Are Pi
Chief Executive Officer: Alex Bennett-Grant
Executive Creative Director: Barney Hobson
Executive Creative Director: Rick Chant
Design Director: Seth Josephs
Creative Director: Matteo Maggiore
Creative Director: Valerio Mangiafico
Creative Kyle Foreman
Creative: Brigitta Szaszfai
Designer: Nick Fatouris
Designer: Fleur Ellis
Production Director: Kim Buttery
Production Assistant: Amani Barr
Headof Strategy: Mark Lester
Strategist Paris Bethel
Managing Director: Patrick Garvey
Business Director: Agathe Derrstroff
Account executive: Slav Slavov
Business Affairs: Barrie Williams

Colour Facility: De Grot
Colorist: Joppo in de Grot

Music & Sound Design: Antfood
Music & Sound Design Creative Director: Pedro Botsaris
Sound Designer: Rory White
Composer: Rory White, Luis Bergmann, Wilson Brown, Yuta Endo


Featured By:
Webby Awards Nominee
ADCN Sound Design Nominee
Adformatie