It's not what you look at. It's what you see. The IDFA 2021 festival campaign, is inspired by the iconic Rorschach test. It reflects the multitude of impressions and feelings that watching films at IDFA can evoke.


Director: Richard Hu
DOP: Richard Hu, Boje Ploeg
Editor: Richard Hu
Production Company: Pi Studios
Producer : Ekaterina Golovkina

Agency: We Are Pi
Chief Executive Officer: Alex Bennett-Grant
Executive Creative Director: Barney Hobson
Executive Creative Director: Rick Chant
Design Director: Seth Josephs
Designer: Gemma Stoner
Designer: Nick Fatouris
Creative: Kyle Foreman
Creative: Jeena van der Heul
Account Manager : Slav Slavov

Installation: Circus Family
Founder & Producer: Wouter Westen
Developer & Engineer: Cas Dekker

Music & Sound Design: Soundsright
Composers: Mari Koning, Joshua Petit, Jelle Hoebee

Grade & VFX: Tag Collective Arts
Post Producer: Philip Delaney
Flame Artist: James Mortner
Colorist: Alexandre Nerzic

Featured by:
Little Black Book
Adobo
Webby Award nominee